Galeries Lafayette's Window Display with Bonsoir Paris Creative Agency
The Thinking Behind the Display
Galeries Lafayette’s “Quoi de Neuf” has become, throughout its many seasonal editions, a must-see event for the discovery of new trends in fashion.
This time, the department store was guided by literature, to immerse the spectator in a surrealist universe, punctuated by purity and minimalism.
In order to illustrate their concept of "the White Page" , Bonsoir Paris created 16 window installations that highlights a detail, a characteristic that renders each product exceptional.